9 Social Media Marketing Skills you Need Right Now

9 Social Media Marketing Skills You Need Right Now

Avantika Monnappa

Last updated July 11, 2018


Today, if a brand doesn’t exist on social media, they are not well represented online. Ignoring social media can lead to a lost opportunity for interaction with customers, thought leaders, and tastemakers, which costs you engagement and web traffic as a whole.

According to Hubspot, in 2014 92% of marketers claimed that social media marketing was important for their business. Eighty percent of the marketers indicated that their efforts increased traffic to their website.

On top of that, the Social Media Examiner stated 97% of marketers are currently participating in social media. However, 85% of these marketers aren’t sure as to which social media tools are the best to use.

B2B marketers in U.S. alone are projected to spend more than $100 billion on social media advertising by 2017 according an infographic by Morrison Foerster. In 2014, the U.S. spending on social media marketing was $7.52 billion. The Infographic also shows that 66% of companies have dedicated social media teams.

The State of Social Marketing, 2015 Report states that social media marketing will account for 22.5% of marketing budgets within the next five years. Of all the major social networks, Facebook, Twitter, and YouTube have the highest adoption rate. YouTube is used by 100% of the top brands, with Twitter and Facebook close behind. The younger networks like Instagram and Pinterest are gaining steam.

With social media becoming a top priority for companies and organizations around the world, the need for social media marketers is on the rise.

So, what are the important skills to have as a social media marketer?

1. Creativity

One of the most important attributes of social media marketing is creativity. A study shows 21% of social media users un-follow a brand if the content shared is repetitive or boring. To keep followers engaged and hooked, marketers will need to consistently come up with new and engaging ideas, creative initiatives, and campaigns. From Facebook contest to viral videos, social media marketers will need to think of innovative ways to stand apart from the millions of others on social media. 

2. Content Curation

Content curation has always been a major part of social media marketing – primarily for those businesses who do not have the time to create a steady flow of content on their own. 

Content curation stands as the next important skill for a social media marketer since they will need to know when to share, what to share and how to share. Remember to tailor the content to the audience’s liking with information that they will be interested in and in a style and format they will respond to. 

3. Writing

From creating the next post on Facebook to crafting your tweet, writing stands as an essential part of a social media marketer’s job profile. If headlines aren’t magnetic or captivating enough, it’s likely people are not going to be motivated enough to click on it.

Crafting a tweet or writing a blog post is very different from writing a college essay or newspaper column. Social media marketers need to be able to write web content that is easy to skim and  visually appealing with headlines, shorter paragraphs, and bullets.

4. Organization

Social media marketers need to be able to create publishing schedules, track contacts, and maintain social media profiles which all will require some level of organization. The best social media managers always know when content needs to be published, what to plan ahead for, and how to keep track of all the different social media conversations going on.

5. Aptitiude to Learn  

It’s no surprise that technology changes constantly and new social media platforms  pop up. While it isn’t always necessary that a brand is active on every single platform, it is necessary that they stay on the look out  for your audience who might begin to migrate over there. Chances are if they start making the shift, then you should at least begin getting yourself acquainted with these platforms and understand why they are moving over.

6. Relationship Building

Apart from connecting with the audience, brands also need to reach out to influencers and make relationship building a crucial skill to develop. Unfortunately, this is one skill that many companies fall short on which result in spam-like, direct messages on Twitter and Instagram comments that beg for followers.

7. Community Management

Taking a closer look at the brands with social media presence, they all have one thing in common – community. Social media marketing is all about communicating with your audience. Once you are able to build a connection and grow a community, the audience will start creating user-generated content (UGC) and your reach will spread organically.

8. Sales

Sales is tricky. You do not want to seem too pushy, but at the same time, you also want to avoid losing out on potential leads by being too passive. You can, however, strike a balance by using a few sales techniques that translate well into social media marketing.

For example, sales professionals have been trained to find a customer’s pain point and demonstrate how their product can provide a solution. Why do people use social media? Often to express their problems and frustrations. Finding users and reaching out to them can help you bring them into the sales funnel and generate leads.

9. Analytical Skills

What if someone came up to you and asked if your social media strategy is working for your business? A good social media marketer will have the answer to this. In fact, not just the answer but also provide data to prove it.

Earlier options for tracking on social media marketing were limited. But today social media tools provide plenty of data to improve social media marketing efforts and make informed decisions instead of relying on assumptions.

So, there you have it – the most important skills every social media marketer should have in their bailiwick

Digital Marketing is one of the hottest industries to be in now. With the rate at which companies are turning to this industry, there is bound to be a skills-gap.

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About the Author

A project management and digital marketing knowledge manager, Avantika’s area of interest is project design and analysis for digital marketing, data science, and analytics companies. With a degree in journalism, she also covers the latest trends in the industry, and is a passionate writer.


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